According to the Cone Study back in 2010, overall, people generally feel better about buying products and services from companies they see doing good things in their community. I love Target, and would shop there regardless, but it makes me feel better knowing that every time I go and drop $100 (which is every time I go), they give 5 percent of their profit to communities. Which by the way, adds up to more than $4 million each WEEK! On top of that, their employees donate hours and hours of their time in the communities.
Can’t donate $4 million a week? Few companies can. So what can your business do? Sponsor a community event. You don’t have to create the event. You don’t even have to donate cash. You can still make an impact on your community and your business by sponsoring an existing event.
How? By sponsoring a community event and activating that sponsoring by actually being at the event, you’ll be rubbing elbows with some of your current customers who will love seeing you there! Better yet, the event is sure to have a number of potential customers for you to interact with.
Maybe your business is new to the area. An event is a great way to let people know you exist. Maybe they know you exist but don’t know what you do. This is your chance to meet people who might not otherwise walk into your business. They may not need your product or service right now, but if you play your cards right, you’ll be the one they think of when they do. Engage with them! Have fun with them! Offer something memorable. People do business with like-minded people. You may not have the funds to offer all attendees a fancy embroidered baseball hat with your logo on it but that doesn’t mean you can’t make an impact on them. Be creative!
This post was written by our integrated marketing manager, Natalie DiPietro.